Pura reimagines the water filter as something worth putting on your counter, not hiding in a cabinet. Most households across South America rely on large plastic dispensers, and most in the US default to Brita style pitchers. Both share the same core problem: plastic construction that leaches chemicals, breeds mold, and was never designed for water quality outside of treated municipal tap.

Pura is a gravity fed, roughly 10 liter dispenser with a 3 stage filtration system capable of handling untreated water. It's made from safe and recycled sustainable materials, and can be customized to match each client's preferences. It's supported by a website designed to customize your filter, offering an experience for the user to make their own filter that matches their design and their home.